SPOTLIGHT

Creative Placemaking is at the heart of what we do at InterAction. SPOTLIGHT is a program that facilitates Creative Placemaking by artists in Saint John. 

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The goal of artist projects that come from SPOTLIGHT is that by creating multiple small moments of surprise and joy and relationships, we can signal to neighbourhoods that change is
possible, that the people who live there can engage in and direct this change, and that their place is valuable and worth tending.

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SPOTLIGHT is about revealing what’s possible and providing an outlet for positive and productive action.

 

There are three primary impacts when you engage local artists in addressing community challenges:

 

1. CHANGE THE NARRATIVE:

By supporting multiple small projects, we create opportunities for people to have positive experiences of a place and for increased positive media coverage and visibility. Projects led by local artists show a community that they themselves have agency and impact. 

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2. BUILD SOCIAL CAPITAL:

By connecting neighbours in new ways and engaging residents with local businesses
through collaborative processes, SPOTLIGHT builds a stronger network of social capital amongst a wide diversity of people.

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3. INCREASE SMALL BUSINESS VISIBILITY AND PROSPERITY:

By creating projects that draw people and
attention to small businesses and commercial nodes, SPOTLIGHT helps these important independent businesses remain viable and helps attract new businesses.

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SPOTLIGHT is funded by the City of Saint John and Uptown Saint John.